MEET THE TEAM.

Our team provides access to experienced marketing professionals, with senior level strategic thinking through to premium campaign and digital execution.

Tall Teaspoon is a team of passionate marketing professionals who act as an extension of your in-house team. With experience across a range of industries, including retail, property, fashion, services and construction, we harness big-brand marketing expertise to deliver effective marketing solutions for real world budgets.

Taryn Spooner

  • FOUNDER,
    BRAND & MARKETING STRATEGIST

    Taryn has held senior and head of marketing roles in Sydney and Perth, working with brands across property, architecture, fashion, food and services, with a focus on premium brands.

    A natural problem solver, she thrives on complex business challenges as much as a trivia night or good ‘who dunnit.

    Her passion for strategy is underpinned by a desire to understand the customer and what makes them tick.

    Not your typical marketer, she loves numbers and gets giddy over a spreadsheet. She passionately believes a good brand strategy drives business value.

    A trained brand strategist and online course addict, Taryn loves honing her marketing knowledge and has recently completed her Mini MBA in Marketing and Brand Management with Mark Ritson.

  • FOUNDER,
    SENIOR MARKETING MANAGER

    Victoria is a strategic marketing manager with experience in communications across retail, residential, office, construction and the arts.

    She is a writer, content creator and experience maker who is passionate about building communities around brands.

    A trained copywriter and former journalist, Victoria is a natural storyteller with a sharp eye for detail.

    Her wealth of property marketing experience includes residential and commercial developments, urban place creation and shopping centres delivering strategic planning and tactical campaigns.

    Victoria brings her analytical skills to each project, combining data insights and creativity to deliver customer-led marketing outcomes.

  • MARKETING MANAGER

    With over a decade of experience as a Marketing Manager in Perth and London, Gemma specialises in premium brands across tourism, entertainment, hospitality and healthcare.

    From leading theatre campaigns at Crown Perth to captivating international audiences for Heathrow Airport and Tourism WA, her global perspective enables her to understand diverse customer segments and craft strategic, engaging marketing. Gemma seamlessly balances her creative flair with a firm grasp of big corporate guidelines, ensuring her campaigns are not only innovative but also deliver sound business outcomes.

    Whether engaging with the community or presenting in the boardroom, Gemma's ability to connect and build trust ensures she can navigate any environment with finesse.

Cynthia Zabaneh, Senior Marketing Manager

  • SENIOR MARKETING MANAGER

    Based in Sydney, Cynthia is a seasoned retail property professional with experience in senior marketing and income-generating brand partnership roles.

    Passionate about crafting experiential campaigns that deeply connect with customers and drive business growth, Cynthia has a proven track record of delivering effective marketing strategies and activations that yield results.

    Cynthia's talent for identifying potential brand partners and developing collaborative campaigns has resulted in many successful partnerships including collabs with global brands and celebrities.

    With her keen eye for detail and endless creativity, she thrives on creating marketing solutions that stand out in crowded marketplaces.

  • MARKETING MANAGER

    Giselle is a seasoned Marketing Manager with over a decade of experience in shopping centre marketing and communications.

    From crafting strategic marketing plans that drive foot traffic and enhance brand presence, to orchestrating immersive events and campaigns, Giselle is a trusted leader who navigates the dynamic world of shopping centre marketing with finesse. Armed with degrees in both accounting and marketing, her commercial acumen blends seamlessly with her natural talent for effective communication.

    Giselle is a retail marketing expert who excels in building innovative marketing solutions that turn every day consumers into loyal brand enthusiasts.

  • MARKETING CONSULTANT

    Kate is a consultant, educator and mentor with 15 years experience in marketing and business development.

    Working with businesses across retail, construction, wellness and service industries, Kate has an innate ability to hit the ground running and make each new project her own.

    Both strategic and practical, Kate is able to easily identify new opportunities and ways of doing business.

    Kate is also a course creator and YouTuber teaching her community of small business owners how to leverage the power of content marketing to grow their business.

Stephanie O’Halloran

  • MARKETING EXECUTIVE

    From crafting compelling TikToks to orchestrating memorable event experiences, Stephanie is a skilled communicator and digital creator.

    With a diverse background in roles such as Social Media Manager, Cruise Director, and Event Manager, she has sharpened her storytelling skills, to weave narratives that captivate and connect.

    Stephanie uses her innate creativity and understanding of audience engagement to create marketing that builds brand fame and drives an emotional connection.