Marketing Plan QUESTIONNAIRE

To commence the marketing planning process, we would like to gain a deeper understanding of your business. Please take a few moments to complete the following questionnaire. Your input will allow us to create a marketing plan that aligns with your distinct market positioning.

1. What inspired you to start the business?

2. What are the key values of your organisation?

i.e. What beliefs guide your business decisions?

3. Who is your target customer?

Please list all people or groups (NDIS Workers, Direct Clients) and any of their key characteristics, attitudes or behaviours.

4. How does your business add value to each of these customers’ lives?

5. How do you typically acquire new business?

What are the common methods or channels through which prospective clients/NDIS workers discover your services?

6. If your target customers don’t choose you, what is the alternative for them?

List your key competitors and/or alternatives

7. What are the unique features or benefits of your services that set you apart from your competitors?

8. What owned marketing channels do you currently have available to you?

Consider social media, databases, partner channels

Name

Date

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Tall Teaspoon acknowledge the Whadjuk people of the Noongar nation, who are the Traditional Custodians of the land on which we are located. We pay our respect to them and their Elders; past, present and emerging.

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